SCIENCE OF THE SECONDARY #01 APPLE
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Science of the Secondary #01 Apple
What happens when we encounter an apple? From the first moment our eyes rest upon the fruit stall’s display to the strangely familiar memory of its taste and texture, the apple quietly shapes our behaviours and sensations.
Often taken for granted, it reveals how seeing, choosing, holding, and biting into an apple are acts layered with habit, desire, and memory.
Science of the Secondary: Apple is the first edition in the ongoing research series conceived and developed by Atelier HOKO, offering a poetic inquiry into the unnoticed moments within our everyday encounters.
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Language: English
Format: Softcover | 44 pages
Dimensions: 175 x 250 mm
Fifth reprint 2025
ISSN 2345-7228
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